Respect: Behavior focused on listening and understanding other people’s ideas and opinions to permanently consolidate the interdependence of work team members.

Honesty: Behavior that must be based on sincerity and consistency between verbal and written expressions and every individual’s actions.

Loyalty: Proving with individual actions and behavior a consistent participation in the protection of the company’s interests.

Commitment: Meeting contractual and moral obligations to achieve the company’s objectives in terms of consolidation.

Communication: Respecting the exchange of information based on transparency, truthfulness and accuracy of the facts and data shared to achieve the company’s objectives.

Team Work: Joint collaboration to achieve the company’s objectives for a future characterized by consolidation and professionalism.

Professionalism: Acting responsibly and moderately accomplishing the tasks for a successful achievement of the company’s objectives.

Unity: Working by consistently supporting one another to achieve the company’s objectives, based on tolerance and mutual cooperation.

Aceros y Metales Villarreal S.A. de C.V. was established in 2005 thanks to the vision of its director, who understood the needs and opportunities that a growing market posed.

With six cranes, a family company was created with the mission to provide quality services to any company requiring lifting and specialized maneuvering solutions in the South of Mexico. As a result of the professionalism, excellent service, delivery and commitment to its work team, for 2007 our fleet increased to more than fifteen cranes.

In 2014, after the purchase of one 800-ton and five 500-ton cranes throughout three years, Grúas Villarreal became an industry leader in the south of Mexico.

With 40 pieces of equipment, Aceros y Metales Villarreal S.A. DE C.V. changed its business name to Grúas Villarreal S.A. DE C.V., thus leading to a new, modern, streamlined and clear image that reaffirms the solidity of our foundations: excellent service and reliability, which have characterized us throughout the years.

Our working methods and capacity not only allow us to develop projects in the center, south and southeast of Mexico, but also in the entire country, with the aim to operate internationally.

Grúas Villarreal, S.A. de C.V. is a company that provides comprehensive lifting services to the industrial sector, and its organizational performance is supported by the interdependence of its work areas.

We are committed to our clients’ satisfaction by offering a safe, healthy workplace with an appropriate environmental performance, which is accomplished through the following commitments:

– Meet our clients’ requirements, all legal and regulatory requirements, and any other requirements applicable.
– Implement programs that help minimize pollution and environmental impact.
– Identify, eliminate and/or minimize hazards and reduce existing risks.
– Raise awareness, train, advise and promote permanent participation of our personnel.
– Continuously improve the Integrated Management System.
– Establish challenging and measurable objectives to fulfill the commitments with a responsible participation of all the company’s members.

From its foundation

From its foundation, Grúas Villarreal, S.A. de C.V. has based its business practices upon integrity, honesty, fair trade and full compliance with all applicable laws. Ever since, its employees have kept and fulfilled this commitment on their daily duties, and the corporation’s reputation is currently one of the most important assets of the Company.

This code specifies the business principles and helps to implement them continuously through the establishment of certain non-negotiable minimum behavior standards applicable to key areas. This code does not seek to encompass all possible situations that may arise; however, its purpose is to provide a frame of reference to measure any activity. Employees must ask for advice should they have any doubt regarding the action plan of a certain situation, since every employee’s absolute responsibility is to “do what is right”.

Employees must always follow the following basic principles:

– Avoid any conduct that may harm or compromise Grúas Villarreal and its reputation.
– Act truthfully and honestly.
– Prioritize the company’s interests over personal or other kind of interests.

To the company

I. Refrain from carrying out any kind of activity that goes against the legal interests and principles of the company.
II. Safeguard and foster continuous development, growth and competitiveness of the company.
III. Refrain from using privileged information for personal, illegal or unauthorized purposes.
IV. Act with transparency and honesty, not accepting commissions, compensations or presents from third parties that breach the company’s internal policies, values and rules.
V. Refrain from carrying out operations and activities that may generate conflicts with the company’s interests.
VI. Act professionally with loyalty to the company, keeping under strict confidentiality any information obtained in the exercise of their duties.

To clients

I. Ensure that goods and services are of high quality and performed responsibly, and are consistent in terms of their content.
II. Maintain clients informed accurately and up to date about the company’s goods and services.
III. Accurately describe the benefits of goods and services so it may be verifiable by clients.
IV. Do not take advantage of a dominant position when setting prices for clients.
V. Use advertising in a truthful and clear manner, not misleading clients about the actual qualities of goods and services.
VI. Not disclose to the public any problem or situation which may be detrimental to the client.
VII. Assume your responsibility before the client, if for any reason the service affects the client, provided that the good was used appropriately and/or as indicated.
VIII. Respect the laws in all processes.
IX. Keep open communication with the client, generating accessibility and offering customer support.

To employees

I. Respect equality of opportunities, without making any distinction on the basis of gender, race, religion or physical condition.
II. Respect all employees’ autonomy, privacy, dignity and rights.
III. Recognize and respect human integrity, people’s dignity and all inherent rights.
IV. Make a fair compensation.
V. Comply with the legal provisions in terms of social security.
VI. Provide a workplace that meets optimal health and safety conditions.
VII. Show solidarity with employees.
VIII. Safeguard the physical safety of employees.
IX. Promote professional and comprehensive training and development of employees.

To suppliers and creditors

I. Inform truthfully, transparently and thoroughly about the economic and operational situation of the company. Refrain from performing fraudulent operations aiming to diminish the company’s estate to deprive third parties of guarantees.
II. Fulfill the commitments assumed with suppliers and creditors, especially the payment of debts in the established terms.
III. Respect policies for delivery, return, reception and other policies of suppliers.
IV. Respect exclusivity agreements, written agreements, the use of trademarks and other commitments to suppliers.
V. Refrain from performing practices that may breach intellectual property laws.
VI. Do not accept illicit operations. A lack of ethics shall be sufficient grounds to cancel suppliers.

To competitors

I. Safeguard and foster a system of free competition.
II. Do not carry out unfair practices that threaten the reputation, dignity or integrity of competitors, as well as process special negotiations that may be detrimental to them.
III. Act with loyalty, transparency and good faith in business relations.
IV. Respect the principles of comparative advertising, making objective comparisons, provable statements and avoiding comparisons that may lead to error or confusion.

To the community

I. Cooperate to improve life quality within the community.
II. Respect all environmental standards in force.
III. Do not affect the environment, thus assuming responsibilities deriving from an inappropriate performance of their operations.
IV. Use waste disposal correctly.
V. Promote, as much as possible, activities that will benefit the community.
VI. Commit to the progress of the province, municipality or city where you are established.
VII. Cooperate with civic activities, disaster events or the like.
VIII. Strictly comply with security standards that guarantee respect to health and bodily integrity upon the community where the company is established.
IX. Support initiatives and/or foundations that have a positive impact on the community.

To government authorities

I. Every member of Grúas Villarreal must comply and promote compliance with the Mexican Constitution, as well as with the laws, rules, resolutions, executive orders and norms legally issued by competent entities of the State.
II. Fully comply with all tax obligations established by the law.
III. Cooperate with relevant regulatory and monitoring authorities in each economic sector in the application of the relevant regulation.
IV. Act with honesty, truthfulness and transparency when providing information and appearing before regulatory bodies, supervisors and tax collection entities of the State.
V. Do not perform and promote acts prohibited by the law, nor partner with anyone promoting and performing said acts.
VI. Do not give privileges that entail benefits or advantages generating unfair competition upon other economic agents.
VII. Foster dialog as a conflict resolution mechanism in adopting measures and policies in the interest of common good.

To the company’s personnel

I. Act with integrity and honesty, seeking to meet the legitimate interests of the company, its clients and the society.
II. Reject corruption in all areas of the Company and comply with effective standards.
III. Ensure quality in each task entrusted, aiming at the most appropriate and timely result.
IV. Perform your job with technical, legal and moral skills and seek to be permanently trained for due fulfillment of your duties.
V. Talk with respect in labor relationships to all members of the company and third parties.
VI. Act with loyalty and solidarity with respect to all members of the company, fulfilling all orders issued by the direct supervisor, provided that the formalities are met and aimed at performing acts of service related to the duties entrusted. Likewise, act with discretion and diligence when managing information.
VII. Act with absolute political, economic objectiveness or any other type of impartiality when performing your duties, thus proving independence from ties with persons, political parties or third-party institutions.
VIII. Act transparently. Your actions must be accessible and known to coordinators, managers and directors in the company.
IX. Keep under confidentiality facts or information disclosed to you as a result of your employment or provision of services, without prejudice of all duties and responsibilities relevant when becoming aware of illegal acts or acts opposite to the public order and good customs.
X. Protect and maintain all goods and supplies of the company where you work and use said goods and supplies rationally, avoiding misuse or waste, and do not use or allow others to use said goods for personal purposes or purposes other than as specifically foreseen.
XI. Ensure a safe, efficient and responsible operation with the community and the environment, on the basis of a consistent teamwork with workers, contractors and suppliers.

People’s Dignity . The Code is based on the Universal Declaration of Human Rights, thus making the commitment to respect human dignity in any field it may represent. Any kind of verifiable harassment or assault events shall be sanctioned.

Support Modes The Code of Ethics is applicable to the entire organization and it is our responsibility to abide by and enforce it. Therefore, different communication channels have been established for different stakeholders to address any matter related to inappropriate conducts within the organization. The following alternatives are available.